In an XML Sitemap file, the "priority" attribute is used to indicate the relative importance of each page within your website to search engines. However, it's important to note that this attribute does not play a significant role in determining the display order of pages in search results.
The "priority" value is set from 0.0 to 1.0, where 1.0 represents the highest importance and 0.0 represents the lowest. However, search engines do not necessarily adhere to this value and usually consider other factors to determine the display order.
Here are some guidelines for using the "priority" attribute in a sitemap:
Consider using medium values: Instead of setting all pages to 1.0 (highest priority), consider using medium priority values to reflect relative importance between pages.
Prioritize more important pages: Assign higher priority values to important pages such as the homepage, product pages, and service pages.
Use with caution: Exercise caution when using the "priority" value and consider whether it genuinely provides value to search engines.
In summary, "priority" in a sitemap is not a significant factor in determining the display order of pages in search results. Therefore, the use of this attribute should be thoughtful and should not be solely relied upon for SEO optimization.